Wellness Product Ad: Comparing Two Early Creative DirectionsWellness Product Ad: Comparing Two Early Creative Directions
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Rahul 's avatar
Pencil & Screen logo
Rahul Upadhyay
pro
• 17h
A quick exploration of two different directions for a wellness product ad.
One focuses on the product, while the other brings more attention to the product information.
These are early explorations, just to get a feel for the brand and its visual direction.
I’d love to hear your honest thoughts. Which direction feels more effective, and what would you improve?
Information first
Product first

2 votes

Ends in 1d

Nexux's avatar
Nexux Lab
• 15h
product first
Muhammad's avatar
Muhammad Mustafa
• 15h
Info first!
TRUEFRAME logo
TRUEFRAME
max
• 14h
which direction is the client leaning? id go with product first, the bottle gets room to breathe
Khurram's avatar
Khurram Nisar
• 13h
Honest take: the information-first direction wins for me. "It isn't always about body fat" is a proper hook — it speaks to the actual worry behind the product, so it stops the scroll. The product-first shot is gorgeous, but it reads more like a product page image than an ad. One...
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