A 32 second educational Reel for my own Instagram, built to show business owners which numbers actually decide reach, and to turn that into a comment. It opens on a phone tilted in 3D with the hook locked on top, then moves through an Instagram control room into a countdown of three numbers, each one opened by its own animated counter. Every point gets its own scene: a crowd of viewers circling a phone for the first 3 seconds, a cinema screen with a playback bar for the second, a packed gallery for sends. It closes on the signals that hurt reach and one clear CTA. Inside the edit: → 32 seconds, 9 hard cuts, with most scene changes carried by the motion itself → Real Reels placed inside 3D phone screens as the example for every point → Numbered counters with a dashed ring that draws itself, reused as chapter markers → Hides, reports and unfollows animated as icons linked to the post by dashed lines → Bold text only on the key lines (THE FIRST 3 SECONDS, NOBODY CARES, SENDS) → Final CTA: comment HOOK, with an animated hook icon 👇 #motiondesign #shortformvideo #videoediting

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A 6-minute faceless YouTube video for First Bag Diaries, a channel helping people choose their first designer bag. I edited it with animated text, product image layouts, a timeline graphic and a branded pink style that matches the channel, ending on a custom end screen. The goal was to keep a voiceover-led video engaging without a person on screen, using steady visual changes and clear on-screen highlights.

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Cover image for Cut for a client. Talking

Cut for a client. Talking head held tight while everything else moves around it, and every cut lands on a word. → Cut to the beat of the script, no dead air between lines → Screen recordings keyed and tracked so they sit in the shot, not on top of it → Two caption systems, serif italic for emphasis words, heavy sans for the spoken line → Interface cards animated in with connecting lines to show the setup step by step → Hand drawn arrows, numbers and question marks for pacing → Thumbnail grid built and cleared in a single move → Sound design and mix tightened to the cuts → Grade and vertical export 👇 #videoediting #motiondesign #aftereffects

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Fluid, Two Palettes A motion design study built on a single idea: soft, shapeless forms drifting and swelling around a bold white FLUID set at the centre of the frame. The challenge was to let colour define the character of the piece while the animation stayed identical. Same forms, same timing, same type. The red version is built on contrast. Flat saturated shapes on pure black, the soft falloff doing all the shading, the type sitting hard against it like a poster. The purple version works in gradients. Violet cooling to the edges, magenta where the forms catch light, the blacks lifted into plum so the whole frame breathes softer. One is graphic, the other atmospheric. What I did → Concept and art direction → Typography and layout → Motion design → Colour design, two finished versions

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Nikola Mutovdzhiyski

I help founders & personal brands grow with short-form video