pro
Nikola Mutovdzhiyski
I help founders & personal brands grow with short-form video
What if one bottle could carry the whole campaign?
Four frames, one object.
The pour first, bottle tipped over a branded tumbler, juice landing in a crown of splash with droplets held mid air. Then the shadow, bottle flat to the wall and a clean orange slice thrown to its left. Then overhead, lying inside a terracotta dish with light rising behind the rim. Then the portrait, wordmark large in cream serif, one hard shadow falling right. Same burnt orange, same condensation, the bottle never more than a step from centre. 👇
#brandconcept #packagingdesign #artdirection
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Firehook is a conservation platform built for hunters, anglers and shooting sports enthusiasts, where members vote on which projects receive funding.
The challenge was turning a voting mechanic into something people would act on. Sweden had the community and the landscape, but no mission on the board.
The edit opens on Swedish water and forest, moves through fishing and nature, then cuts to black and puts the available funding on screen. From there it shows the mechanic itself: mission cards stacking up with vote counts and amounts climbing, then a fourth card left deliberately empty. The gap is the message.
What I did
→ Script Writing
→ Concept and Narrative
→ Video Editing
→ Motion Graphics
→ UI Animation
→ Sound Design
→ Kinetic Typography
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Most coffee brands shout. More flavours. More syrups. More noise.
MONO does the opposite.
The name says everything: one origin, one bean, one intention.
No distractions, no seasonal gimmicks, nothing to hide behind.
Just coffee, poured with purpose.
The visual identity had to feel the same way it tastes: deep forest green, clean white, generous negative space.
Every frame gives the cup room to breathe. And in the final shot, the shadow says what words can't, it's in the beans.
This is MONO. Single origin. Nothing else.
#branddesign #branding #visualidentity
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Some brands want to be loved by everyone.
Nòx wasn't built for everyone.
Which shot is your favourite? 👇
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