Nikola Mutovdzhiyski

What if one bottle could carry the whole campaign?

Four frames, one object.

The pour first, bottle tipped over a branded tumbler, juice landing in a crown of splash with droplets held mid air. Then the shadow, bottle flat to the wall and a clean orange slice thrown to its left....

Which one would you franchise?

The first is shot at the counter, warm light under a curved terrazzo bar, six cups lined up on the edge in pink through to cream. Staff in black aprons work the blenders, one hands a mango cup across to a customer, fruit trays and greenery behind....

Which one would you put in the chiller?

The first is a tall twisted bottle on a glass plinth, sage cap, cream label with a small leaf mark. Juice reads bright and opaque through the ribbing. Around it, a cream dome, a fluted panel, leaf shadow falling on a pale green and apricot...

Which one would you take to market?

The first is smoked glass on dark green marble, brushed silver lid, a thin magenta ring under the collar, raw green rock at the edge of frame and a lilac arch behind. A magenta streak cuts across the back wall. Beside the jar, a lavender scoop...