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Nikola Mutovdzhiyski
I help founders & personal brands grow with short-form video
Most coffee brands shout. More flavours. More syrups. More noise.
MONO does the opposite.
The name says everything: one origin, one bean, one intention.
No distractions, no seasonal gimmicks, nothing to hide behind.
Just coffee, poured with purpose.
The visual identity had to feel the same way it tastes: deep forest green, clean white, generous negative space.
Every frame gives the cup room to breathe. And in the final shot, the shadow says what words can't, it's in the beans.
This is MONO. Single origin. Nothing else.
#branddesign #branding #visualidentity
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Some brands want to be loved by everyone.
Nòx wasn't built for everyone.
Which shot is your favourite? 👇
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Most candles sell you a scent.
LUMIS sells you a moment.
Not "vanilla." Not "ocean."
The exact quality of light at 05:00, before the world wakes up. Before the noise starts. Before you have to be anyone.
No mood boards. No focus groups. Just the question: what does that hour actually smell like?
This is LUMIS. For those who notice.
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A jacket doesn't need a model.
It needs a city.
RUBEDO — Summer 2025
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