Meta Verified: What Is It & Is It Worth Paying For? ☑️

  • Social Media
Contra Tips
· 7 min read

Learn what Meta Verified is, along with its costs and its benefits. Explore the eligibility requirements and the steps to attain it.

Whether for Instagram or Facebook, Meta Verified can be pivotal for Independents aiming to elevate their digital presence. But exactly what is Meta Verified, and how do you get it? 

In this guide, we’ll break down the essentials of Meta Verified, highlighting its cost and benefits. We'll dive into eligibility criteria and lay out a clear pathway to achieve this status. To provide a broader perspective, we'll also compare Meta Verified with X Premium (formerly Twitter Blue) and address frequent queries. 

Whether you're an independent content creator or a business leader, understanding Meta Verified could be a game-changer for your online endeavors.

What is Meta Verified?🎖️

Meta Verified made its debut in February 2023, offering a subscription package tailored for Instagram and Facebook creators.

The bundle boasts several perks, such as:

  • Getting your account verified with that coveted blue check badge
  • Safeguarding your profile from impersonation attempts
  • Snagging exclusive stickers
  • Broadening your audience reach
  • Having access to real human support agents

As of now, Meta Verified extends its benefits solely to individuals, excluding brands from its offerings. When you achieve Meta Verified, your profile gains an aura of trustworthiness, elevating your credibility, especially when you're involved in activities like selling on Instagram or buying Facebook Ads.

Additionally, being verified often comes with the privilege of early access to the latest features and tools, giving you a competitive edge in the ever-evolving landscape of social media.

How much does Meta Verified cost?💰

Meta Verified provides valuable perks such as government ID-based account verification, proactive account protection, and direct account support. You can access these exclusive features on Instagram or Facebook for $11.99 via the web or $14.99 through the app (at the time of writing).

Who can get Meta Verified? 🤔

To understand how to get Meta Verified and whether you qualify, let’s dive into the details.

Before we start, note that if Meta Verified is currently unavailable, you have the option to join the Meta Verified waitlist. Once it’s accessible to you and you meet the eligibility requirements, you can go for a Meta Verified subscription.

Here are the criteria you must meet to become Meta Verified and obtain that coveted blue checkmark:

  • Your account must represent a real person, not a company or brand.
  • You must be 18 years or older.
  • You must live in the United States, Canada, United Kingdom, Australia, New Zealand, or India.
  • You must adhere to the Terms of Use and Community Guidelines on Instagram, as well as the Terms of Service and Community Standards on Facebook.
  • Your profile must use your full real name, which must match the name on your government-issued ID.
  • Your profile photo must display your full face, and it should be similar to the photo on your government-issued ID.
  • You must enable two-factor authentication.
  • Having a prior posting history is crucial; you cannot apply with a brand-new account.

It's worth noting that you have the option to include links in your bio, though this is optional. Adding links to articles or social media accounts that demonstrate your Instagram profile's public interest can bolster your chances of meeting the criteria.

Steps to get Meta Verified ☝️

In this section, we’ll walk you through the steps to achieve a Meta Verified status whether you’re on Instagram or Facebook:

Method 1: Apply for Meta Verified from the Instagram or Facebook app 📲

  1. Launch the Instagram or Facebook app, and head to your profile.
  2. Next, tap on “Settings.”
  3. Scroll down until you find “Accounts Center” and give it a tap.
  4. Look for the option that says “Meta Verified.”
  5. Review the perks that come with the verification, and if you’re all in, hit “Continue.”
  6. Set up or confirm your payment method and tap “Pay now.”
  7. Complete the process by uploading a photo of your ID. Note that the ID should match the name and photo on your Instagram or Facebook account.

Method 2: Apply for Meta Verified from the Facebook web interface 💻

If you prefer the Facebook web interface, visit the profile you want to verify:

  1. Tap the three dots icon at the top-right of the menu.
  2. Look for the option that says “Subscribe to Meta Verified” and click on it.
  3. Verification through this method might take longer (up to 48 hours).

Once you've snagged that verification badge, keep in mind you can't tweak your username, profile name, birthdate, or photo — unless you’re up for reapplying for verification.

Also, a quick heads-up: While it's called "Meta Verified," you'll need to apply and pay separately if you want to verify both your Instagram and Facebook accounts.

Is getting Meta Verified worth it? ⚖️

And now, the question of the hour: Is Meta Verified worth it? 

Meta Verified offers a suite of benefits that can significantly enhance your experience on Facebook and Instagram.

Meta Verified benefits

  • Account verification: Meta Verified grants you a verified badge on both Facebook and Instagram, affirming your identity.
  • Proactive account protection: With proactive account monitoring and mandatory two-factor authentication (2FA), your account is fortified against impersonation attempts.
  • Direct account support: Whenever you encounter common account-related issues, you can rest easy knowing direct account support from a real person is just a message away.
  • Exclusive features: Subscribers gain access to exclusive features, including unique stickers for Facebook and Instagram Stories, Facebook Reels, and the ability to give 100 Stars monthly to support creators.
  • Increased reach: Although the details are a bit mysterious, Meta promises increased "visibility and prominence" in comments, searches, recommendations, and suggested accounts. This amplified reach can make a substantial difference, particularly for those with smaller followings.

While enjoying these perks, remember that adherence to content guidelines and an understanding of the Facebook and Instagram algorithms remain crucial for maximizing your reach.

If you're a content creator or influencer with a significant following, the benefits, like exclusive stickers to create interactive posts, can be worthwhile. But for casual users, the subscription may not be a necessity. Ultimately, it's about weighing the perks against your circumstances and aspirations in the dynamic realm of social media. Whether it's worth the price depends on your needs and goals.

Meta Verified vs. X Premium (formerly Twitter Blue) ❌

When it comes to enhancing your social media experience, both Twitter Blue and Meta Verified offer enticing options. These subscription-based services come with unique features tailored to their respective platforms, but how do they stack up against each other? Let's break it down:

X Premium features ⚠️

  • Price: X Premium costs $8 per month or $84 annually (at the time of writing).
  • Edit posts: Perhaps its most sought-after feature, X Premium allows you to edit posts within 30 minutes of publication.
  • Longer posts: Subscribers can compose posts of up to 4,000 characters, a significant expansion from the standard 280-character limit.
  • Longer videos: X Premium subscribers can share videos of up to 60 minutes, perfect for those engaging with video content.

Meta Verified features 🚨

  • Price: Meta Verified offers two pricing options: $14.99 per month per app or a reduced rate of $11.99 per month for Facebook web access only (at the time of writing).
  • Account protection: Subscribers receive proactive account monitoring from Meta to prevent impersonation attempts, bolstering account security.
  • More Stars: Meta Verified subscribers are awarded 100 Facebook Stars monthly, enhancing their ability to support fellow creators on the platform.
  • Stories stickers: Exclusive stickers for Facebook Stories, Instagram Stories, and Facebook Reels are available to Meta Verified subscribers, allowing for more creative storytelling.

Empowering your Freelance social media journey with Contra 💪

Just as Meta Verified offers a gateway to a range of privileges, from the coveted blue tick of authenticity to proactive account protection, Contra provides Independents and professionals a platform to amplify their presence, ensuring a seamless freelance journey bolstered by a community-driven ecosystem.

Ready to take charge of your social media freelance career? Join Contra for Independents and manage and promote your services commission-free. And if you're a client searching for the perfect social media expert, Contra can connect you with the ideal Independent, too.

What is Curated Content & Why It's Important 📲

What is curated content? We’ll explain, so you can boost your brand by sharing valuable knowledge and insight with your followers.
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