Yuliia Kovalchuk

A seasonal performance creative series developed for Fenvio, a DTC beauty brand targeting women 55+. After 400+ creative iterations, testing showed that this audience responded better to short, instantly clear hooks, direct offers, and easy-to-process visuals than to complex...

And suddenly I’m not relaxed anymore. 😂

Performance-focused Meta static ads for a vacation rental brand in the travel industry. I handled the full creative process from strategy to execution — audience research, competitor analysis, angle development, hooks, direct-response copy, and final ad design. Concepts explored...

Static ad creatives for DTC wellness patch brands scaling on Meta. GLP-1 weight loss patches, sleep patches, energy patches — I know this fast-growing niche. I build concepts around mechanism-of-action visuals, before/after transformations, ingredient callouts, and "why patches...