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A seasonal performance creative series developed for Fenvio, a DTC beauty brand targeting women 55+. After 400+ creative iterations, testing showed that this audience responded better to short, instantly clear hooks, direct offers, and easy-to-process visuals than to complex conceptual messaging. For Halloween, I translated that insight into bold seasonal statics built around the product, offer, and scroll-stopping visual themes. My role covered creative direction, concepts, AI visuals, copy, and final ad design.
The 55+ finding tends to get read as a comprehension thing when it's closer to patience — that audience has four decades of advertising behind them and quietly discounts anything that makes them work for the offer. Which is why letting BUY 1 GET 1 FREE carry every frame holds...
That’s a really good point. I think that’s exactly the next challenge: keeping BOGO as the conversion driver without letting it become the brand itself. For Fenvio, I see the ownable part in the mechanism: one lipstick, your pH, your shade. So the direction I’m exploring now is...
This is Beautiful!
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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The goal wasn't just to make it look different.
It was to make the agency feel different.
Designed in Figma and built in Framer.
We're sharing more of the websites and digital experiences we've been working on here over the next few weeks.
Very neat man
💳 Making Financial Products Feel Simple
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The design focuses on:
Clear messaging and strong visual hierarchy
Trust-focused finance UI
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Conversion-focused sections
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For fintech products, good design isn’t just about looking modern. It’s about making people feel confident when money is involved.
If you’re building a fintech, SaaS, payment platform, or financial product and need a website that communicates trust and clarity, I’d love to work with you.
Solid execution on a hard brief.
Most furniture websites try to help you buy faster. This concept for SÖDER ATELIER explores a different idea:
What if the experience helped you choose better?
The design is built around the values shown throughout the concept craftsmanship, natural materials, longevity, repairability, and thoughtful living. So instead of treating the homepage like a catalogue, the experience gives space to:
→ The story behind the pieces
→ Curated collections
→ Craft and material details
→ Long-term value
→ Customer perspectives
→ Clear product discovery
The visual language stays quiet and editorial, letting the furniture carry the attention. Because when a product is made to live with for years, the website shouldn't make it feel disposable.
SÖDER ATELIER — a responsive furniture e-commerce exploration.
🏀 Full Design Showcase – Better View on Dribbble.
↗ Furniture E-commerce Product Website
The homepage sells longevity, and Signatures of the house still gives you category chips to browse by. Curious whether the product page carries the craft and repairability fields too.