Yuliia Kovalchuk
Performance Creative Designer | Meta Ads for DTC & eCommerce
A seasonal performance creative series developed for Fenvio, a DTC beauty brand targeting women 55+. After 400+ creative iterations, testing showed that this audience responded better to short, instantly clear hooks, direct offers, and easy-to-process visuals than to complex conceptual messaging. For Halloween, I translated that insight into bold seasonal statics built around the product, offer, and scroll-stopping visual themes. My role covered creative direction, concepts, AI visuals, copy, and final ad design.
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A performance-focused static ad system created for a fictional DTC GLP-1 metabolic health brand. I developed the project end-to-end: audience and competitor research, pain points, messaging angles, hooks, creative concepts, copy, AI-assisted visual production, and final Meta ad design. The goal was to show how one GLP-1 offer can be translated into genuinely different creative directions instead of endless variations of the same ad. The concepts explore key customer tensions such as food noise, appetite, diet fatigue, weight-loss plateaus, repeated restarts, and the feeling of “doing everything right” without seeing progress. Creative formats include native UGC, social posts, search and messaging interfaces, comparisons, product-focused ads, editorial concepts, visual metaphors, educational creatives, and direct-response layouts — all designed for fast mobile comprehension and Meta-first performance.
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Performance-focused Meta static ads for a vacation rental brand in the travel industry. I handled the full creative process from strategy to execution — audience research, competitor analysis, angle development, hooks, direct-response copy, and final ad design. Concepts explored key travel motivations including family trips, group travel, privacy, private pools, pet-friendly stays, affordability, early booking, and villa vs. hotel experiences.
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Static ad creatives for DTC functional beverage brands scaling on Meta. Energy teas, drink mixes, stick packs, mushroom coffee, greens, electrolytes, collagen drinks — I know this space. I build concepts around taste, convenience, daily ritual hooks, and ingredient-driven proof points. Bold flavor visuals, "what's inside" breakdowns, vs-comparison layouts, subscription-push formats. I research your niche, study competitor ads, and deliver scroll-stopping creatives from scratch. Full funnel: cold, warm, retargeting. No briefs needed.
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