Yuliia Kovalchuk
Performance Creative Designer | Meta Ads for DTC & eCommerce
A seasonal performance creative series developed for Fenvio, a DTC beauty brand targeting women 55+. After 400+ creative iterations, testing showed that this audience responded better to short, instantly clear hooks, direct offers, and easy-to-process visuals than to complex...
A performance-focused static ad system created for a fictional DTC GLP-1 metabolic health brand. I developed the project end-to-end: audience and competitor research, pain points, messaging angles, hooks, creative concepts, copy, AI-assisted visual production, and final Meta ad...
And suddenly I’m not relaxed anymore. 😂
“Would you be open to a free test?” Sure. How many creatives? “Just 6–9.” JUST. 😂 At some point, that stopped being a test and became a small unpaid project. I’m completely fine with test projects. Actually, I like them. You get to see how I think and work. I get to see how you...
Performance-focused Meta static ads for a vacation rental brand in the travel industry. I handled the full creative process from strategy to execution — audience research, competitor analysis, angle development, hooks, direct-response copy, and final ad design. Concepts explored...
