The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
A performance-focused static ad system created for a fictional DTC GLP-1 metabolic health brand. I developed the project end-to-end: audience and competitor research, pain points, messaging angles, hooks, creative concepts, copy, AI-assisted visual production, and final Meta ad design. The goal was to show how one GLP-1 offer can be translated into genuinely different creative directions instead of endless variations of the same ad. The concepts explore key customer tensions such as food noise, appetite, diet fatigue, weight-loss plateaus, repeated restarts, and the feeling of “doing everything right” without seeing progress. Creative formats include native UGC, social posts, search and messaging interfaces, comparisons, product-focused ads, editorial concepts, visual metaphors, educational creatives, and direct-response layouts — all designed for fast mobile comprehension and Meta-first performance.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Doppel — Threat Graph
Making complex cybersecurity concepts clear through motion.
For the Doppel Threat Graph product film, I contributed to the visual development and animation. The product connects digital threats across multiple channels, revealing how individual signals form part of a coordinated attack campaign.
The challenge was to translate this technical functionality into a clear visual narrative—showing why the connections between threats matter and how they help reveal the bigger picture.
My work covered storyboard and motion exploration, animation, and scene refinement throughout the feedback process. The focus was on introducing information progressively and guiding attention toward the relationships central to the product’s value.
The result is an animated product film that introduces Doppel Threat Graph and makes its core functionality easier to understand. The project demonstrates how motion design can bring clarity to a complex software product.
Services: Storyboard Exploration · Motion · Animation
That's unbelievable great job 🎉🎉🔥🔥
Throwback: OFF GRID. A premium retreat with no phones, no signal, no noise. Just concrete, silence, and 12 hours of nothing.
Brand identity, campaign, objects, environments.
OG ⤙ 01
NICE HUMANS
Making automation feel human.
Context
Nice Humans is a growing automation studio that helps teams streamline how they work. As they scaled, their brand no longer reflected the expertise or the people behind it.
The challenge
The automation market speaks in efficiency, systems and scale, and it often sounds interchangeable. Nice Humans needed to claim leadership in that space while standing for something competitors overlook: automation is ultimately about people.
The approach
Rather than starting with a logo, we started with a positioning: a team that builds for other teams. From there we developed a complete brand strategy, including archetype, tone of voice, verbal identity and a visual language. Each one was designed to balance technical authority with human warmth.
The outcome
A cohesive brand system that sets Nice Humans apart in a crowded category and gives them a clear, consistent voice to grow with.
Great strategy and sleek execution! The visual hierarchy across web and print is spot on. 👏