Static ad creatives for DTC beauty and cosmetics brands scaling on Meta. I research trending beau...Static ad creatives for DTC beauty and cosmetics brands scaling on Meta. I research trending beau...
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Yuliia Kovalchuk
• Aug 23
Static ad creatives for DTC beauty and cosmetics brands scaling on Meta. I research trending beauty angles, study competitor ads, and build high-converting concepts from scratch — from bold hooks to final visuals. Foundation, lipstick, skincare hybrids, SPF, color cosmetics — I know what stops the scroll in this space. UGC-style ads, before/after layouts, shade-match visuals, ingredient callouts, social proof formats. Full funnel coverage: cold audiences, warm retargeting, post-purchase. When given ad account access, I analyze metrics and build data-driven variations. No briefs needed.
Creative Design Graphic DesignVisual DesignClaudeFigmaHiggsfield AI
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Diego Sánchez
• Aug 24
Beauty and cosmetics ad space is unbelievably crowded on Meta, so having a repeatable system for high-converting concepts is a real edge. Which format tends to outperform for you, the UGC-style before/after or the more editorial shade-match visuals?
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Yuliia Kovalchuk
• 2d
I wouldn’t say one consistently wins — it really depends on the audience and angle. UGC-style before/after tends to be stronger for problem/solution and proof-driven concepts, while editorial shade-match visuals work well when the product itself and visual appeal are the hook. I...
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