Woldamlak Debasu
Fractional Inventory Intelligence Partner for DTC Brands
Profile in progress
Woldamlak is building their profile!
A $150M apparel brand has stockouts everywhere on their site.
I thought it was an inventory problem.
It's not.
It's a strategy.
Manufactured scarcity. Intentional limits. Create the signal that demand exceeds supply even when it doesn't.
And it works. For them.
Here's what most...
A $95,000 inventory variance.
The whole ops team was convinced product had walked out the door.
It hadn't.
Two data fields were entered wrong during a system migration.
Wrong pounds-per-case values on two products.
That's it.
Those two fields quietly broke every number...
Dead stock doesn't announce itself.
It just quietly sits there while your cash does too.
One bad seasonal forecast.
One promotion that underperformed.
One supplier minimum you agreed to because the unit economics looked good at the time.
Six months later you're...
A Shopify brand has 21 days of inventory left.
Inbound shipment hasn't arrived yet.
A promotion is launching in 10 days.
Most operators panic here.
The smart ones already knew this was coming 3 weeks ago.
Here's the difference:
Panic = checking inventory when the promotion...
Inventory doesn't break all at once.
It drifts.
One store transfer with no receiving confirmation.
A return processed to the wrong location. A seasonal movement that never got logged.
An adjustment made by someone who isn't there anymore.
None of those feel like a big deal...