Woldamlak Debasu
Fractional Inventory Intelligence Partner for DTC Brands
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Everyone in this conversation blames the founder for making 2am gut calls. I don't think that's fair, and I think it's the wrong target.
The founder isn't the problem. The founder is the only person actually willing to own the decision when three systems disagree and nobody else...
Stocky shuts down August 31st - most brands are solving the wrong problem.
Three months ago I flagged that Stocky's shutdown wasn't really a "which tool replaces it" question, it was a "why are we only finding out about stockouts after they happen" question.
With three weeks left,...
Case insight: The hidden cost of shared-component bundles
One pattern I keep finding when auditing inventory systems for 7- and 8-figure Shopify brands: bundle SKUs that look perfectly healthy while quietly running out underneath.
The mechanism: A bundle sells, and the dashboard...
Reorder Point Diagnostic, What I Check First
When a brand asks me to look at their inventory setup, I don't start with a new dashboard. I start with three questions about the numbers they already have:
Is the velocity window actually catching change?
Most tools default to 30- or...
Why I ask what the number is hiding, not just whether it's accurate
Most inventory reviews check whether the count matches the shelf. That's necessary, but it's not the same as asking whether the stock sitting there is actually earning its place.
Every engagement I run starts with...