💡 The metric most Amazon sellers ignore until it's too late: inventory turnover.

You can have great sales, clean listings, and efficient PPC — and still run out of cash because your money is trapped in products that move too slowly.

I started tracking turnover for every client a while ago and it's become one of the most important numbers I look at every month.

Here's the expanded audit I now run — five standard checks plus one that ties everything together:

Reimbursement Report – unclaimed credits.

Stranded Inventory – unsellable stock.

FBA Fee Preview – dimension mismatches.

Return Reasons by SKU – listing fixes.

Inventory Age – long-term storage risk.

Inventory Turnover by SKU — the one that tells you whether your cash is working or just sitting.

The fix is often simpler than people think: identify the slowest 20% of your catalog, run promotions or liquidate, and move that capital into your best performers. No new products required.

I've helped sellers free up thousands of dollars in working capital by doing exactly this — and it almost always leads to better margins without spending a dollar more on ads.

Which metric outside the usual dashboard do you find most valuable for your business?

#AmazonFBA #ProfitRecovery #FBAAudit #EcommerceTips #AmazonSeller #BusinessHealth

Vestris — from ratified contract to closing-ready, on autopilot

Just wrapped one-week sprint designing the landing page for Vestris, a YC S26 startup automating mortgage title & closing work. Sharing the process because a few things about it were genuinely different from a typical SaaS landing page project.

The brief

Vestris automates the unglamorous middle of a real estate closing — chasing documents, prorating taxes, drafting closing disclosures, coordinating between lender/agents/title company. The founder wanted the site to feel "homey," not like enterprise software — because the buyers here are mom-and-pop title companies, not enterprise IT departments.

Process

2 hero concepts tested in parallel (a quieter parenthetical headline vs. a bold full-width one), each with copy variants, sent as a single comparison sheet rather than one "final" direction — let the founder react to real trade-offs instead of guessing what I meant.

Redesigned the site's core interactive block — an 11-step "how it works" breakdown — three separate times based on live feedback: first a desktop accordion, then a mobile-specific pass (accordions don't compress well under ~380px), then a full restructure into a 2×2 grid after the client flagged the original zig-zag layout for being "repetitive and too long to scroll."

The illustrated hero background (watercolor countryside, cottage) needed to dissolve into the brand's cream background at the edges — but a standard blur/gradient looked flat next to the painterly art style. Built a small custom tool (canvas + JS) that applies ordered Bayer dithering to fade the illustration into the background color pixel-by-pixel instead of blending — it reads as grain, not gradient, and matches the hand-painted texture instead of fighting it. Turned it into a reusable tool with adjustable fade area, blur radius, dot size, and a transparent-overlay export, so it's not a one-off script.

Figma for design, Framer for the build, custom canvas/JS tooling for the image-edge treatment, Midjourney for the base illustrations.

vestris.ai — live now.

I honestly clicked because I saw your name. The process was just as interesting as the final result.