Built the branding for a finance community from scratch, and I’m still working with them on retainer today. Within the first few months, the project generated over $100k in revenue, backed by incredible feedback from both the team and...
I’ve always wondered why female designers constantly go for handwritten logos or thin serif logos, paired with the exact same pastel palettes for their branding like cherry red and beige
tell me I'm not the only one who noticed this
When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and...