Designing the hero section for a freelance finance app. Which hero design would make you download...Designing the hero section for a freelance finance app. Which hero design would make you download...
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Side-by-Side for me. The darker background makes the app screen pop and the headline feels more confident. Centered feels a bit safe for a fintech app.
For a finance app, I’d go with the hero that communicates value instantly and has a clear, action-focused CTA. Clean hierarchy matters more than visual complexity here. 👌
Did a quick redesign of Raspire's hero, a YC-backed app security startup. One is their current site, one is my version.
Which would make you book a demo?
Same flower house, same layout. We only took the color out.
1. Full color. The iridescent petals do the selling: lilac, pink, a little shimmer. The photo is the brand, and every accent on the page borrows from it.
2. Monochrome. No color at all. Shape, texture and typography have to carry everything, and the page suddenly reads like a gallery catalogue.
Color sells the flower. Monochrome sells the exhibition.
The problem with monochrome is that, throughout computer history, it has conditioned users to associate gray and monochrome with being disabled, dysfunctional, or something to ignore and avoid.