Discussion of Perceived Trends in Female Designers’ BrandingDiscussion of Perceived Trends in Female Designers’ Branding
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I’ve always wondered why female designers constantly go for handwritten logos or thin serif logos, paired with the exact same pastel palettes for their branding like cherry red and beige tell me I'm not the only one who noticed this
When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and...
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