New CPG products enter categories where visual competition is already intense.
For BETWN, I wanted to explore a simple question:
What if recognizability was designed into the product from the beginning?
Rather than relying on louder packaging or excessive visual cues, the concept...
ODDLYGOOD — WELCOME TO THE ODD SIDE
What if an oat milk commercial didn’t just show the product…
…but took you somewhere completely unexpected?
For this Oddlygood spec campaign, I wanted to build a visual world around one idea:
WHERE ODDLYGOOD LEADS, THE WORLD FOLLOWS.
The campaign...
What if Finland's most iconic chocolate brand was reimagined through cinematic AI storytelling?
This speculative campaign for Fazer Chocolate explores how premium confectionery can move beyond traditional product photography into immersive, emotion-driven brand experiences.
...
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Foodin is an organic food brand built around quality ingredients and intentional living.
For this self-initiated concept, I explored how the brand could move beyond traditional product photography by creating a campaign that sells the lifestyle surrounding the products rather...
