Speculative CGI Concept for Creatime’s Triple Choc Protein BarSpeculative CGI Concept for Creatime’s Triple Choc Protein Bar
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Ugency Ai
• Oct 24
How do you make a functional nutrition product look genuinely craveable?
That was the creative challenge behind this speculative concept for Creatime's Triple Choc creatine protein bar.
I explored how CGI could bring together two contrasting visual elements: Creatime's vibrant lime-green identity and the rich, tactile appeal of chocolate.
The goal was to create a product-led visual experience that captures attention while keeping the product at the centre.
Because impressive visuals are only part of the job. The creative needs to serve the product.
This is an independent concept developed by Ugency AI, exploring the possibilities of CGI-led creative for ecommerce advertising. It was not commissioned by Creatime.
Creative direction first. Technology in service of the idea.
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