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New CPG products enter categories where visual competition is already intense.
For BETWN, I wanted to explore a simple question:
What if recognizability was designed into the product from the beginning?
Rather than relying on louder packaging or excessive visual cues, the concept was built around a distinctive physical silhouette, controlled color system, and consistent visual identity.
The product became the foundation of the entire creative system.
I established the product identity first, then built the visual world around it:
PRODUCT → DESIGN SYSTEM → CAMPAIGN → RETAIL
The goal was to make BETWN recognizable across different contexts without repeatedly reinventing the brand.
The same product was tested across:
Product photography
Lifestyle environments
Editorial compositions
Refrigerators and coolers
Crowded beverage shelves
The retail environments were particularly important.
A product doesn't exist on an empty background in the real world.
It has to compete with everything around it.
So the final test was simple:
Can you still recognize BETWN when it's surrounded by other products?
AI was used as the production layer rather than the creative direction.
That shape, material and aprroach made it recognizable. Great work!
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I built QuoteKit because quoting a project should not feel like guessing in public.
A client starts with a package, shapes the scope, chooses a timeline and explains what they need. QuoteKit turns those choices into a working estimate, a realistic range and clear reasons behind the price.
It works in English and French, adapts to mobile and gives both sides a summary they can copy, download or print.
I designed the product, pricing logic and interface for NexusHub Studio. It is a small tool with a simple goal: make the first client conversation clearer.
QuoteKit is available for 10 USD with a commercial license.
What would you want an estimator like this to explain before you send a quote?
Quote clearly. Start better.
Explaining the estimate turns pricing into a much clearer conversation.
🚀 Reimagining Craigslist: Turning Legacy UX into a Trust-First, AI-Powered Marketplace [Independent Case Study]
Most local marketplaces lose millions in revenue due to one core issue: User Distrust and Fragmented Interface. For this independent product design case study, I took Craigslist's massive legacy framework and completely re-engineered it into a premium, high-converting B2C interface.
🎯 The Business & Design Problem:
Traditional local classifieds feel unsafe, cluttered, and slow. Users abandon platforms because they cannot verify buyers or filter out spam efficiently.
💡 The Conversion-Focused Solution:
Using strategic product thinking in Figma and Lovable, I structured a clean, modern design system built around three core pillars:
AI-Driven Smart Search: Reducing user friction by replacing text filtering with conversational, contextual search queries.
Trust-First Safety Architecture: Integrated clean, transparent verification metrics into the core user profiles to eliminate fraud vectors.
Scalable Information Hierarchy: Clean typography grids and card patterns optimized for lightning-fast scanning and high engagement rates.
🔗 Project Artifacts:
🎨 Explore Interactive Figma Prototype: [https://tree-nice-91506355.figma.site ]
📖 Full Detailed Case Study: [https://elevate-marketplace-story.lovable.app ]
💼 Looking for a Product Designer for your Startup?
I specialize in transforming complex workflows, legacy platforms, and B2B SaaS dashboards into high-performance, beautiful digital products that increase user retention.
I am fully available for contract roles, end-to-end UX/UI redesigns, and scalable web/mobile platforms. Let’s build something profitable together. Drop me a DM here or email: productdesigner786@gmail.com
Really like the idea of making local information and services easier to find in one place! With so much city-specific information, I imagine keeping it accurate and up to date is a big part of the work. How did you approach collecting the data, and how do you handle updates when something changes?
Orange vs. Blue
Two color directions. One hero section. Which one would you pick?
6 voted
32%
13 voted
68%
19 votes
Closed
I dont think every SaaS should have a blue tone, orange looks very more attractive while the message also stays clear. 🙌