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AERA / ATMOS is a fictional premium skincare brand built from the ground up around one idea:
FOR SKIN IN THE REAL WORLD.
The project explores environmental skin resilience through a restrained visual language built around skin, atmosphere, materiality and architectural form. I developed the product concept, packaging, visual identity, campaign direction, beauty imagery, product photography and campaign film.
The objective wasn’t to create a collection of disconnected AI images. It was to build a coherent creative system that could function across a real beauty brand’s launch ecosystem.
Creative direction came first. AI was the production layer.
The network for creativity
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Rhyen Lab: Brand Identity & Packaging for a Skincare Brand
Rhyen Lab is a skincare brand built around science-backed formulas and a sensorial, human approach to beauty. The challenge was to create an identity that feels clinical enough to be trusted, yet warm and expressive enough to stand out in a crowded market.
I designed a custom wordmark with fluid, organic letterforms that echo the texture of serums and oils, paired with a bold monogram “R” for compact applications. A palette of deep olive green and soft cream keeps the brand grounded, natural and premium, while macro photography of skin and product textures reinforces the sensorial tone.
The system was applied across packaging for the Vitamin C Serum, Facial Cleanser and Moisturising Day Cream, ensuring consistency across tubes and bottles.
Deliverables: Logo & monogram · Visual identity · Color palette · Packaging design · Art direction
A personal brand concept exploring the future of AI-powered performance eyewear.
I wanted to create something that blends sports, technology, and futuristic aesthetics into one cohesive visual identity.
From the eyewear design and product visuals to art direction, 3D renders, and motion every detail was developed to give AVC its own distinctive character.
Not just another pair of sports glasses. A vision of what next-generation wearable technology could look like.
More explorations coming soon.
Blending sports and tech into eyewear is a tough positioning, but the system holds together — the renders, art direction, and product visuals all speak the same visual language rather than competing. Where the execution lands next will be in the packaging and retail touches; if...
A personal brand concept exploring the future of AI-powered performance eyewear.
I wanted to create something that blends sports, technology, and futuristic aesthetics into one cohesive visual identity.
From the eyewear design and product visuals to art direction, 3D renders, and motion every detail was developed to give AVC its own distinctive character.
Not just another pair of sports glasses. A vision of what next-generation wearable technology could look like.
More explorations coming soon.
That's really great Mariusz it's so futuristic premium and alive that's stunning 🔥🔥🔥🔥