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What if Finland's most iconic chocolate brand was reimagined through cinematic AI storytelling?
This speculative campaign for Fazer Chocolate explores how premium confectionery can move beyond traditional product photography into immersive, emotion-driven brand experiences.
Instead of simply showcasing chocolate, the campaign transforms every bar into a visual destination, where rich textures, Nordic craftsmanship, and indulgent moments become the story itself. Every frame is designed to elevate perceived value, increase shareability, and create advertising that audiences genuinely want to watch.
The project combines creative strategy, art direction, AI image generation, and commercial visual storytelling to demonstrate what's possible when emerging technology meets world-class branding. Creative Focus, Premium food & beverage advertising, AI-powered creative direction, CGI-inspired product visualization, Luxury commercial aesthetics, Social-first campaign concepts
This project is an independent creative exploration and is not affiliated with or commissioned by Fazer.
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The network for creativity
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For this challenge, I built Hydrated: a fictional summer soft drink — carbonated, ice-cold, citrus-sharp — with a visual identity built entirely around temperature. The can runs a gradient from pale ice to deep navy, top to bottom, so the design itself feels like it's getting colder the longer you look at it. Tagline: "Stay Cool. Be Cool."
Using Envato as my toolkit, I sourced the typefaces, built the can label in Affinity Designer, and composited it onto a photorealistic mockup in Photoshop. I then used Envato's AI Video Generator — with a custom Start Frame and End Frame built from my own can mockups — to generate the hero shot: the can dropping into an ice bucket, splashing, sinking, and settling cold. Claude helped draft the ingredient list and nutrition copy, and I built a companion landing page in HTML/CSS so the brand exists somewhere real, not just in a video.
Target audience: Teens and young adults, roughly 10–28 — people who live for summer and want a drink that matches the mood: crisp, cold, a little bit of attitude.
Human by Design moment: The AI video. The first generation rotated the can in a way that mangled the label, and it took several rejected takes before one actually held up. Deciding which take was right, and which word was right, was human work from start to finish.
Thank you to Envato and Contra for putting this challenge together — for the toolkit, and for the push to make something real out of an idea instead of just thinking about it.
Stay cool. Be cool.
The Project Includes:
- The Logo
- The Can Design
- The Video
- The Website
- The BTS Video
#envato #HumanByDesign #Envato
envatochallengeCreative Design Creative DirectionCreative StrategistAdobe PhotoshopAffinity DesignerEnvato
Awesome!
AI is making it easier for anyone to create designs.
But not everything should be DIY.
I used the same prompt on Claude, ChatGPT, and Figma Make.
Three different results.
If you’re not a designer, how do you know which one is actually good?
How do you know what hurts usability, accessibility, or conversion?
That’s why professionals exist.
AI is a great starting point, but expertise is what turns an AI-generated design into a product people actually enjoy using.
Even if you start with AI, let an expert refine it before you launch.
👇 Which one would you choose? Claude, ChatGPT, or Figma Make?
Great job 👏
This motion explores the visual identity of SOLA a modern learning platform built to make skill-building simple, structured, and enjoyable. Through clean transitions, bold typography, and a vibrant color system, the animation brings the brand to life while reflecting growth, curiosity, and continuous learning.
Every movement is designed to reinforce SOLA's approachable and confident personality, turning a static identity into an engaging brand experience.
The motion design for SOLA is so smooth and confident, Afifudin! It perfectly captures that vibrant energy. 🚀✨
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