May | Brand designer, strategist & creative director

KARMAE: ASTER | Product, Packaging & 3D Development

Part two moves a little closer to the product itself.

ASTER was designed as the softer side of the KARMAE world, but that softness still needed structure. The material language became a big part of that balance, combining frosted...

BLAIRE | Brand Identity & Packaging

Blaire was built around the idea of making a minimal brand feel distinctive without relying on excess.

The visual direction combines a restrained palette, confident typography and metallic packaging details to create something that feels clean...

KARMAE: ASTER | Brand Identity, Packaging & 3D Direction

ASTER explores the softer side of KARMAE.

Where Orbit leaned into shadow, mineral weight and atmosphere, ASTER brings the same brand world closer to light. Frosted glass, pale botanicals, muted metallics and softer tonal...

Revisiting one of my older self-directed projects from earlier this year and pushing it much further.

KARMAE originally lived in a darker, more atmospheric world through its first scent, Orbit. For this refresh, I kept the core identity and overall direction, but started...