MIDDAY was positioned as a habit brand rather than a special-occasion destination.
The campaign language is direct, playful and grounded in the reality of a busy day. Good food, made properly, without turning lunch into a whole performance.
MIDDAY | Visual Identity System
The MIDDAY identity was designed to work hardest in the everyday touchpoints, from menus and receipts to signage and takeaway moments.
A compact colour palette, oversized typography and loose illustrated assets keep the brand recognisable while...
MIDDAY | Sandwich Bar Brand Identity
A self-initiated brand identity for MIDDAY, a contemporary sandwich bar built around one simple idea: everyday lunch should still feel worth looking forward to.
The identity combines bold editorial typography, warm lifestyle photography and...
Studio Mayze has officially crossed $1K in earnings on the platform.
I’ve been building brands through Studio Mayze for years, but over the past months, Contra has become an extra place for international founders to easily find and...
A closer look at the packaging system behind the concept.
The collection was developed around sculptural forms, coated aluminium finishes, and a restrained visual language that allows the materials to do most of the work. Rather than relying on loud branding, the...