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New case study is live.
KARMAE is a contemporary fragrance house exploring the relationship between scientific precision and sensory experience. ASTER was developed as the softer side of the brand, combining a restrained visual identity with tactile materials, frosted glass, muted metallics and considered packaging details.
The goal was to create a cohesive brand experience where the identity, product and packaging feel like natural extensions of one another. Alongside the branding and packaging, I also developed the product visuals and final 3D renders in Blender.
A more in-depth look at the concept, design decisions and final applications can be found in the full case study.
Long story short, I really enjoyed bringing this one to life, especially exploring how material contrasts and subtle details could give ASTER its own character while keeping it connected to the wider KARMAE brand.
Absoloute beauty
Love how you balanced scientific precision with sensory softness. The restrained identity + frosted glass and tactile materials for ASTER is such a smart way to show the softer side of KARMAE.
Beautiful presentation!! and love the product packaging!
The tension between scientific precision and sensory experience is such a rich idea for a fragrance house. The frosted glass and muted metallics sound like the perfect way to give ASTER its own character without breaking from KARMAE.
The frosted glass and muted metallics feel properly scientific without going cold. Nice restraint on the ASTER box.
Creating a softer sub brand like ASTER while keeping it tied to KARMAE is a really smart move. It shows how a brand can stretch without losing its core identity. The packaging details look fantastic.
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This is my biggest client success story of my carreer.
It's hard to capture 3+ years of work into a single use case page.
Though I gave it a try (it's never perfect 😉)
Read the use case here and let me know what you think of the work. Thanks!🤙🏻
Distilling three years of multidisciplinary work into one use case page is the real craft here, Tim. Long-term client relationships are the best portfolio proof there is. Congrats on the DeFi brand journey.
Working on a new brand project: Pace Theory. ✦
Exploring two different directions for the visual identity and brand presentation.
Which variation do you prefer — Left or Right? 👀
I’d love to hear your thoughts on the layout, composition, and overall brand feel.
Drop your pick in the comments 👇
5 voted
33%
10 voted
67%
15 votes
Closed
Left variation is more practical ❤️
great job Shivan🔥🔥
When Typography Breaks the Rules. 🖤
Bold 3D lettering, dramatic shadows, and twisted perspectives turn typography into an experience you can’t ignore.
Would you call this art or an obsession?
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That's really great Saleha it's unique I like it ❤️❤️❤️