KARMAE: ASTER | Product, Packaging & 3D Development Part two moves a little closer to the product...KARMAE: ASTER | Product, Packaging & 3D Development Part two moves a little closer to the product...
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KARMAE: ASTER | Product, Packaging & 3D Development
Part two moves a little closer to the product itself.
ASTER was designed as the softer side of the KARMAE world, but that softness still needed structure. The material language became a big part of that balance, combining frosted glass, muted metallics and pale neutral tones to keep the product feeling tactile, refined and recognisable.
From there, the packaging and product details were developed to feel like part of the same system rather than separate applications. The aim was to keep every touchpoint visually quiet, but still specific enough to carry the identity on its own.
Everything shown here was designed and directed by me, including the product development, packaging, materials, compositions and final 3D renders built in Blender.
The material and packaging direction is really clean. I like how the frosted glass, muted metallics, and neutral tones make the product feel premium without overdoing it. The 3D renders bring the whole identity together nicely.
Pinch is a concept brand for a mid-high salt line made to live on the counter, not in the cupboard. Five flavors, five two-color tins, one refillable keepsake people leave next to the bar cart.
I built the full identity: wordmark, lid lockups, hand-stamped pattern system, tone of voice, and art direction.
Inspired by minimalist sculptures, I put together this seamless looping animation. The focus here was entirely on rhythm, clean form, and soft shadows as the sphere navigates the twisting spiral of geometric planes.
Sometimes keeping things strictly black and white is the best way to dial into pure motion.
For me, it’s cultural context. AI can generate references, but it can’t fully replicate lived experience. As a South African creative, so much of my work relies on instinct, memory, language and the nuances of how we actually experience our culture.