"Website design" can leave a client guessing what they are actually getting.
Try making the scope specific enough to review:
• Which page types are included?
• Are desktop and mobile views included?
• When does the client review each deliverable?
• Is development part of the fee,...
Before sending a client proposal, make four things easy to find:
• The outcome the client asked for.
• The work included and the boundaries around it.
• The points where the client reviews the work.
• The decision needed to move forward.
Check the capacity impact of a proposal before you accept it.
In the Weekly Team Capacity Planning Kit's fictional Juniper Design Studio example, Casey has:
• 28 net hours available for the week
• 20 hours of committed work
• 8 hours remaining