Packaging – Stand Out in Retail

Starting at

$

2,000

About this service

Summary

With an impactful brand created, you need this to translate to your product. Your packaging is designed with consumers in mind so you stand out, and sell out.
Note: The cost is lower if you’re looking for a one-off label. For example, you're a brewery looking for a label for your upcoming seasonal release.

Process

Proposal & Contract
Once this proposal has been accepted, I’ll follow up with a simple two-page letter of agreement that outlines important details like rights, ownership, usage, and fees. Once we have both signed it, I’ll send the initial invoice and we’ll kick off the project!
Discovery
The project kicks off with a deep dive into your business, story, objectives, goals, and overall personality. This begins with our conversations about your project and the comprehensive questionnaire that I’ll provide. By immersing myself into your world, I’ll define what makes your product unique, and how to stand out from competitors through a visual competitor audit.
Design & Refine
The results from the discovery and positioning are brought to life through a variety of packaging concepts. Each direction will be in line with our discussions and research, but stand apart from each other to give you distinct directions to choose from. Your feedback helps refine the designs.
Package & Deliver
This is where it gets real! All of the project deliverables are neatly organized, packaged, and handed off. Everything will be designed to the strict specs required by the printing company, and using the dieline files they provide to ensure a seamless handoff.
Now it’s time for your brand to become unforgettable!

What's included

  • Brand Discovery

    The project kicks off with a deep dive into your business, story, objectives, and goals. This begins with our conversations about your project and the comprehensive questionnaire that I provide. By immersing myself into your world, I discover and understand what makes your business unique.

  • Packaging Design

    With an impactful brand created, you need this to translate to your product. Your packaging is designed with consumers in mind so you stand out, and sell out. Everything we’ve established up to this point comes together and is brought to life as 2–3 thoughtfully designed packaging concepts with 3 rounds of revisions.

  • Standards & Regulations

    I design your packaging to meet the strict standards required by your printing company, as well as meeting government regulations in Canada and the United States.

  • Multiple SKUs

    All packaging can be adapted and applied to multiple SKUs, helping you dominate the shelves.

  • Final Deliverables

    All of the project deliverables are neatly organized, packaged, and handed off, ready to be shown to the world.

  • Note

    The cost is lower if you’re looking for a one-off label. For example, you're a brewery looking for a label for your upcoming seasonal release.

Recommendations

(5.0)

Scott Bader • Tailspin

Client • Sep 27, 2024

Brett Lair is a talented designer who excels at understanding not just your needs, but the needs of your brand. He'll drive the clarity to deliver the perfect results, whether that be logo, brand, packaging, or consult. I love riffing about design ideas with him because of his encyclopedic design knowledge and skills. I look forward to every chance to work with Brett, because I know we are going to make something great. And you can expect the same, if you are lucky enough to work with him!


Duration

3 weeks

Skills and tools

Brand Designer
Graphic Designer
Packaging Designer
Adobe Illustrator
Adobe Photoshop

Industries

Packaging Services
Brewing
Snack Food

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