Meliora Gin
Brett Lair
Meliora Gin
The pursuit of something better.
Meliora, meaning the pursuit of something better, feels like a fitting name for this project. It’s unique, feels appropriate for a gin brand with a decorative art deco flare, and this project really is the pursuit of something better for myself.
I have a goal to work with a company in the spirits or distilling industry, whether that’s whiskey, vodka, gin or something else. I’m also a believer in designing for the type of clients you want to work with, and to show your capabilities. This project allows me to fill a gap I’ve identified in my portfolio, challenging myself to create something outside of my comfort zone, becoming a more well-rounded designer.
Pursuing something better.
Logos. Branding. Packaging.
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Posted Feb 16, 2024
Branding, identity design and packaging for an art deco era inspired gin brand. The pursuit of something better.
