The project kicks off with a deep dive into your business, story, objectives, and goals. This begins with our conversations about your project and the comprehensive questionnaire that I provide. By immersing myself into your world, I discover and understand what makes your business unique.

Now that I know what’s unique about your business, I develop an effective strategy that defines your mission, identifies your perfect customer, highlights your values, and more. This becomes a roadmap for your brand.

I kickoff the design phase with distinct moodboards to help set the tone for the design concepts. This includes a couple rounds of revisions to refine the style.

Everything we’ve established up to this point comes together and is brought to life as 3–4 thoughtfully designed visual identity systems with 3 rounds of revisions. This often includes logo lockups, typography selection, distinct colour palettes, and various unique brand assets that give your brand personality.

I create a custom colour palette that matches your brand’s personality. This includes primary, secondary, and neutral colours. I optimize the colours for both print and digital use, making sure your brand looks great online and in-person.

I select typography to complement your brand’s style, and develop a type hierarchy. This helps to establish consistency in your brand’s visual language.

Social media is everything, and your brand needs to be part of it. Profile graphics, banners, and post templates all come together helping you stand out online.

Signage, brochures, flyers, business cards, vehicle wraps, etc., are excellent ways to promote your brand, gain visibility, and create brand recognition and can be added for an additional cost.

Merch and swag are perfect ways to establish a relationship with your customers, leading to brand loyalty and creating brand recognition. Let the t-shirt, ball cap, glassware, and tote bag do the advertising for you. These can be added for an additional cost.

The brand standards guide acts as your go-to document for how to implement all of these new brand assets properly, helping you build an incredibly strong and consistent brand across all mediums.

All of the project deliverables are neatly organized, packaged, and handed off, ready to be shown to the world.

I’ve covered a lot, but there may be something I missed that you would need for your business. Consider it done!