Branding – Build Your BrandBrett Lair
You already have a solid strategy lined up for your business, but need an effective identity system that will capture—and keep—your customer’s attention. This will ensure you have everything you need to really kick off a strong brand, with a logo, colour palette, typography, brand assets, and social media graphics.
What's included
Brand Discovery
The project kicks off with a deep dive into your business, story, objectives, and goals. This begins with our conversations about your project and the comprehensive questionnaire that I provide. By immersing myself into your world, I discover and understand what makes your business unique.
Visual Identity Design
Everything we’ve established up to this point comes together and is brought to life as 2–3 thoughtfully designed visual identity systems with 3 rounds of revisions. This often includes logo lockups, typography selection, distinct colour palettes, and various unique brand assets that give your brand personality.
Colour Palette
I create a custom colour palette that matches your brand’s personality. This includes primary, secondary, and neutral colours. I optimize the colours for both print and digital use, making sure your brand looks great online and in-person.
Typography
I select typography to complement your brand’s style, and develop a type hierarchy. This helps to establish consistency in your brand’s visual language.
Social Media Graphics
Social media is everything, and your brand needs to be part of it. Profile graphics, banners, and post templates all come together helping you stand out online.
Brand Standards Guide
The brand standards guide acts as your go-to document for how to implement all of these new brand assets properly, helping you build an incredibly strong and consistent brand across all mediums.
Deliverables
All of the project deliverables are neatly organized, packaged, and handed off, ready to be shown to the world.
Example work
Brett's other services
Starting at$5,000
Duration6 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Design
Graphic Designer
Logo Designer
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Brett Lair proCanada
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Branding – Build Your BrandBrett Lair
Starting at$5,000
Duration6 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Design
Graphic Designer
Logo Designer
You already have a solid strategy lined up for your business, but need an effective identity system that will capture—and keep—your customer’s attention. This will ensure you have everything you need to really kick off a strong brand, with a logo, colour palette, typography, brand assets, and social media graphics.
What's included
Brand Discovery
The project kicks off with a deep dive into your business, story, objectives, and goals. This begins with our conversations about your project and the comprehensive questionnaire that I provide. By immersing myself into your world, I discover and understand what makes your business unique.
Visual Identity Design
Everything we’ve established up to this point comes together and is brought to life as 2–3 thoughtfully designed visual identity systems with 3 rounds of revisions. This often includes logo lockups, typography selection, distinct colour palettes, and various unique brand assets that give your brand personality.
Colour Palette
I create a custom colour palette that matches your brand’s personality. This includes primary, secondary, and neutral colours. I optimize the colours for both print and digital use, making sure your brand looks great online and in-person.
Typography
I select typography to complement your brand’s style, and develop a type hierarchy. This helps to establish consistency in your brand’s visual language.
Social Media Graphics
Social media is everything, and your brand needs to be part of it. Profile graphics, banners, and post templates all come together helping you stand out online.
Brand Standards Guide
The brand standards guide acts as your go-to document for how to implement all of these new brand assets properly, helping you build an incredibly strong and consistent brand across all mediums.
Deliverables
All of the project deliverables are neatly organized, packaged, and handed off, ready to be shown to the world.
Example work
Brett's other services
$5,000