What's included

• Brand Discovery

  The project kicks off with a deep dive into your business, story, objectives, and goals. This begins with our conversations about your project and the comprehensive questionnaire that I provide. By immersing myself into your world, I discover and understand what makes your business unique.

• Visual Identity Design

  Everything we’ve established up to this point comes together and is brought to life as 2 thoughtfully designed visual identity systems with 2 rounds of revisions. This includes logo lockups, typography selection, and distinct colour palettes that match your brand’s personality.

• Colour Palette

  I create a custom colour palette that matches your brand’s personality. This includes primary, secondary, and neutral colours. I optimize the colours for both print and digital use, making sure your brand looks great online and in-person.

• Typography

  I select typography to complement your brand’s style. This helps to establish consistency in your brand’s visual language.

• Brand Standards Guide

  The brand standards guide acts as your go-to document for how to implement all of these new brand assets properly, helping you build an incredibly strong and consistent brand across all mediums.

• Final Deliverables

  All of the project deliverables are neatly organized, packaged, and handed off, ready to be shown to the world.