Brand Identity & Design

Pro

Daniel Ampofo

Starting at

2,000

About this service

Summary

Launching a new business or seeking a brand refresh? This package delivers a professional, cost-effective, and impactful brand identity that will set your business apart. I'm passionate about helping businesses thrive through result-oriented but also on-brand visual representation. Let's collaborate to elevate your brand and achieve remarkable results.

Process

1. Discovery & Strategic Planning

Before we dive into design, we’ll kick things off with a 30-minute discovery call. No long questionnaires—just a real conversation to hear about your vision, your brand’s values, and the dream you’re building. This session helps me fully understand what makes your brand unique so that every design choice is intentional and aligned with your goals.

2. Creative Exploration & Moodboarding

Once we’ve got a solid understanding of your brand, I’ll explore two creative directions that visually bring your story to life. You’ll get to see how each concept reflects your identity, and we’ll refine the direction together based on your feedback. Think of it as the foundation that shapes the entire brand experience.

3. Core Brand Elements Design

Now, we bring your brand to life! This is where I design the key elements that define your identity:

• 3 distinctive logos that truly represents who you are.

• A color palette options that evokes the right emotions and helps people recognize your brand instantly.

• A font system that adds personality and keeps everything looking sharp and cohesive.

4. Expanding Your Brand’s Visual Language

Beyond the basics, we’ll create up to five branded assets—whether it’s social media templates, business cards, or other visuals that set you up for success. Everything will align beautifully with your brand’s personality and make an impact wherever you show up.

Final Delivery & Next Steps

Once everything is polished and ready, you’ll receive your final brand assets, along with guidance on how to implement your new identity with confidence. I’ll also be around for any questions or support you might need as you launch and grow with your fresh, cohesive brand.

FAQs

How do we begin the process?
It starts with a comprehensive discovery session where I gather valuable information from you about your business, goals, target audience, competitors, brand preferences, existing materials, and your ongoing feedback. This collaborative process ensures a deep understanding of your needs, enabling me to create a brand identity that authentically reflects your unique vision and effectively connects with your target audience.
How much input do I have in the design process?
This is a collaborative journey. You'll have dedicated feedback sessions at each stage and two revision rounds per deliverable to ensure the final result matches your vision.
Do you provide brand guidelines for future use?
Yes! You'll receive a brand style guide that ensures consistent brand application across all platforms and materials.
Who is an ideal client for this package?
This package is perfect for startups launching their brand and existing businesses seeking a cost-effective rebranding solution.

What's included

Discovery & Strategy Session
We’ll kick things off with a deep dive into your brand—your story, values, and vision. This session helps shape the creative direction, ensuring your brand identity feels authentic and impactful.
Brand Moodboard
A visual inspiration board that sets the tone for your brand’s style. It includes colors, imagery, and design elements to guide the creative process.
Three (3) Logo Concepts
I’ll design three unique logo options based on your brand’s personality. You’ll pick the one that resonates most, and we’ll refine it from there.
Brand Colour Palette
Carefully selected colors that capture your brand’s essence. These shades will be your go-to for everything from your website to social media.
Brand Font System
The right typography makes a difference. I’ll recommend two fonts that complement your brand and keep your visuals looking sharp and cohesive.
High-Resolution Logo Exports (AI, PNG, JPG, PDF)
You’ll receive your final logo in multiple formats, ready for print, web, and everything in between. No extra formatting headaches!
Five (5) Additional Brand Collaterals of Your Choice
Whether it’s business cards, letterheads or merch, I’ll design five key assets to complete your brand look.
Basic Brand Style Guide
A simple but essential guide that outlines your colors, fonts, and logo usage. This keeps everything consistent, whether you’re designing in-house or working with a team.
Social Media Pack
Get professionally designed profile images and cover banners for your social platforms. Your brand will look polished and professional right from the start.

Example projects

Nasam FoodHub Branding

Kasi Express Visual Identity

Wundef Media Brand Identity

Recommendations

(5.0)

Nana Sam Afful • Nasam FoodHub

Client • Apr 6, 2025

Recommended

Working with Daniel Ampofo on the branding for our restaurant was an incredible experience. From the very beginning, Daniel was intentional, detail-oriented and deeply collaborative. He took the time to truly understand our vision. He asked the right questions, listened carefully, and offered thoughtful suggestions. What stood out most was his ability to translate our abstract thoughts into a visual identity that felt authentic. Highly recommend!

Yaw Perbi • Perbi Executive Leadership Education

Client • Apr 6, 2025

Recommended

Whether it’s forming a brand from scratch or reforming a product, service or company, I have found no comparison to Daniel, globally. Daniel is one of Africa’s finest exports to the world and I have proudly exhibited the brand and promoted their services from Accra to New York to down under Australia. Not only are Daniel’s final products world class, and even out of this world, their commitment to the creative process itself is stellar.

Duration

2 weeks

Skills and tools

Brand Designer

Brand Strategist

Logo Designer