Chango Branding, Website and App UI/UX Design

Chango is a crowdfunding and group contributions platform designed to empower individuals, organizations, and communities by connecting them through secure and convenient payment options. The platform’s goal is to help users come together to support causes that matter to them, focusing on reliability and ease of use.

The inspiration for Chango’s logo came from Ghanaian culture, particularly the Adinkra symbol “Boa me na me mmoa wo” (help me and let me help you), which reflects mutual support. I sketched several concepts incorporating the symbol’s interconnected arrows to represent the core of Chango’s mission—connecting people and fostering collective giving. This idea was developed further to reflect a sense of inclusivity and community.

I created geometric patterns inspired by the Adinkra symbol, which were used across various branding materials such as the website background, app interface, and promotional materials. These patterns reinforce Chango's cultural identity and create a visually cohesive experience.

For the color palette, I chose warm, earthy tones to reflect Ghana’s rich cultural heritage while ensuring the brand felt contemporary and trustworthy. The colors, paired with the selected typography, created a balanced, professional aesthetic that would appeal to both users seeking to contribute and those in need of support.

I provided a comprehensive brand design presentation to Chango, showcasing how the logo, colors, patterns, and visual assets worked together to create a cohesive brand identity. The presentation highlighted how these elements would be applied across both online and offline platforms, ensuring a consistent user experience.

The website was designed with both functionality and aesthetics in mind. It serves as the primary point of information, providing an overview of Chango’s mission, features, and how users can get involved in crowdfunding and group contributions. I ensured the website was intuitive, accessible, and informative, with clear calls to action guiding users to sign up, learn more, and start contributing.

The mobile app was designed with a strong focus on usability, ensuring a seamless user experience from browsing to making contributions. I created an intuitive navigation structure and smooth user flows to allow users to easily create campaigns, donate, and share their causes with others. The app’s design incorporated the brand’s visual elements, including the Adinkra-inspired icons and color scheme, to create a cohesive experience that is both functional and aligned with the brand’s mission.