I collaborated with the Success in Africa (SIA) Podcast to develop a strong and meaningful brand identity that reflects its mission of inspiring leadership and success across the African continent. The branding captures the essence of impactful storytelling, leadership insights, and knowledge exchange that define the podcast.

Taking inspiration from the BCA Leadership logo, I conceptualized a design that integrates chat icons into an abstract representation of the African continent. This symbolizes SIA’s role as a platform that fosters conversations, shares leadership insights, and drives meaningful discussions about Africa’s growth and success.

The brand’s color palette incorporates green, white, and grey, symbolizing growth, wisdom, and clarity—key attributes of leadership and success. The typography complements this identity with a refined, contemporary feel that enhances readability and brand recognition.

The branding was applied across podcast covers, episode graphics, and social media platforms, creating a cohesive and recognizable identity. The logo’s versatility ensures that it remains impactful across different digital and print formats.