Wundef Media Brand Identity

Daniel Ampofo

1

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Photoshop

Figma

Media and Entertainment

Project Brief

Wundef Media approached me to craft a compelling brand identity that reflects its mission of amplifying businesses through expert content creation. The goal was to develop a strong, recognizable visual identity that embodies Wundef Media’s role in elevating brands and providing them with the right platforms for success.

About Wundef Media

Wundef Media is a content creation company offering services in video content production, PR, digital marketing, web design, and blogging. The company's mission is to amplify brands and help them achieve greater visibility and success in their respective markets.

Phase 1: Creative Direction & Research

1.1 Logo Concept & Sketching
I developed initial logo concepts through hand-drawn sketches, exploring different ways to incorporate the initials "W" and "M" into a unique and memorable symbol. The sketches were refined to highlight the idea of a stage or platform within the whitespace, visually representing Wundef Media’s role in giving businesses a powerful voice.

Phase 2: Logo Design

2.1. Logo Illustration
The finalized logo was digitally illustrated, ensuring precision and clarity in its design. The three-dimensional illusion of a stage was enhanced, while a subtle crown element was incorporated to symbolize Wundef Media’s leadership in brand amplification. The design was refined to maintain balance, scalability, and versatility across different brand applications.

Phase 3: Visual Design

3.1 Primary Color Palette & Typography
A carefully curated color palette was developed to evoke trust, energy, and innovation—key attributes of Wundef Media’s brand identity. The typography was selected to align with the company’s forward-thinking approach, ensuring readability and impact across digital and print mediums.

3.3 Pattern Design

Supporting graphic elements and patterns were crafted to create a cohesive visual system. These patterns were inspired by media waves and digital storytelling, adding depth to Wundef Media’s branding while maintaining consistency across various touchpoints.

Phase 4: Real-Life Branding Application

Brand Design Presentation
A comprehensive brand presentation was created to introduce Wundef Media’s new visual identity, providing guidelines for consistent application across all platforms. This document serves as a roadmap for maintaining brand integrity in future marketing efforts.

Phase 5: Client Aftercare

Client Testimonial
Following the successful launch of the new brand identity, I gathered feedback from Wundef Media to evaluate the impact of the rebranding. Their testimonial highlighted the transformation in their brand presence and how the new identity effectively positions them as industry leaders in content creation and digital marketing.
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Posted Feb 24, 2025

I developed Wundef Media's brand identity to position it as the go-to for businesses, delivering a logo, brand collaterals, and strategic platform placement.

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Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Photoshop

Figma

Media and Entertainment

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