Perbi Cubs Library Services partnered with me to refine their brand identity and strengthen their digital presence. The goal was to craft a compelling visual identity and web experience that aligns with Perbi Cubs’ mission to promote literacy and empower families through engaging and accessible reading programs.

I developed a unique and meaningful logo that embodies the essence of Perbi Cubs’ literacy-driven mission. The design integrates elements that represent growth, learning, and community, reinforcing the brand’s commitment to engaging families through reading. The color palette was carefully selected to reflect warmth, creativity, and inclusivity—core values that define the Perbi Cubs experience.

To ensure a consistent and recognizable brand presence, I established a comprehensive visual identity system. This included typography guidelines tailored for both digital and print use, a refined color scheme symbolizing energy, trust, and education, as well as a set of iconography and graphic elements that complement Perbi Cubs’ literacy themes.

I designed and developed an intuitive, user-friendly website that serves as the digital hub for Perbi Cubs’ literacy programs. The website structure prioritizes ease of navigation, providing families with direct access to library services, program details, and literacy resources. Key features of the website include a seamless user interface optimized for both desktop and mobile users, engaging visuals and interactive elements that enhance the reading experience, and clear call-to-actions for parents, educators, and literacy advocates.

To amplify Perbi Cubs’ online presence, I developed a tailored digital strategy. This involved content creation and social media branding designed to engage families and educators, targeted campaigns that promoted literacy programs and highlighted community impact, and SEO and web optimization to increase reach and accessibility.

By integrating strategic branding, a strong digital presence, and a user-friendly website, I helped Perbi Cubs solidify its position as a leader in family literacy initiatives. The refreshed brand identity and online experience have strengthened audience engagement, increased accessibility to literacy resources, and reinforced Perbi Cubs’ commitment to making reading an essential part of family life.