I collaborated with Kasi Express to develop a bold and future-focused brand identity that reflects the company’s vision for innovation in logistics, transportation, and mobility. The goal was to create a strong visual presence that embodies efficiency, movement, and connectivity, ensuring Kasi Express stands out in the competitive courier and transportation industry.

I developed multiple logo concepts centered around motion and connectivity. Arrowheads, road-inspired elements, and a bold letter "K" were sketched to represent Kasi Express’s role in streamlining transportation and logistics.

The final logo design integrates a stylized "K" with directional arrow motifs, emphasizing movement and seamless transit. Negative space within the letter "A" subtly incorporates road lane imagery, reinforcing the brand’s mobility-driven mission. The overall design is sleek, modern, and instantly recognizable.

I crafted a dynamic color palette featuring bold hues of blue and orange, symbolizing trust, energy, and innovation. The typography complements the visual identity with a clean, futuristic typeface that reinforces the brand’s forward-thinking approach.

A comprehensive brand presentation was developed, outlining the logo application, color guidelines, typography usage, and brand positioning. This ensures consistency across marketing, digital, and physical brand assets.