Nasam Food Hub, a restaurant offering authentic Ghanaian delicacies, partnered with me to build a distinctive and memorable brand identity. The goal was to create a visual identity that embodies the joy and satisfaction the restaurant delivers through its culinary experiences, making it a beloved destination for patrons seeking local flavors.

I began the branding process by exploring a variety of font styles that would communicate the restaurant’s warmth and cultural authenticity. I considered fonts that were clean yet infused with character to reflect the uniqueness of the local Ghanaian culinary experience. After extensive brainstorming, I selected a font style that was approachable and balanced modernity with tradition.

In this phase, I focused on conceptualizing how the logo would visually represent the brand’s ethos. I sketched multiple concepts to explore how different design elements could communicate Nasam Food Hub’s welcoming atmosphere and focus on delicious local food. The goal was to create an identity that was both memorable and versatile for various applications.

From the chosen concept, I illustrated the final logo design. The logo features a unique wordmark where “Nasam” is at the center with a smile-like visual made from a swing element at the bottom and a mark at the top. The swing signifies satisfaction and enjoyment, perfectly reflecting the joy that the restaurant’s customers experience when enjoying their meals. The typography used is clean, warm, and easy to read, reinforcing the inviting nature of the brand.

For the color palette, I selected warm, earthy tones that evoke a sense of tradition, grounded in Ghanaian culture. These colors are paired with modern accent tones to reflect the vibrant and contemporary feel of the restaurant. Typography was chosen to complement the logo’s design, using a mix of bold and friendly letterforms to ensure legibility and brand consistency across various touchpoints.

To bring the logo to life for digital and promotional purposes, I developed a logo motion design. This animation subtly emphasizes the smile formed by the swing, with a smooth transition that enhances the brand’s inviting feel. This motion design was intended for use in video content, online promotions, and digital presentations, adding an engaging dynamic element to the branding.

I also developed pattern designs inspired by the logo’s swing element and the concept of movement, reinforcing the theme of joy and satisfaction. These patterns were incorporated into various branding materials, including packaging, menus, and promotional items, to maintain a cohesive and visually appealing experience across all touchpoints.

As part of the branding project, I assisted in developing custom social media assets including covers, and templates. The platforms featured the new logo and brand colors, providing an interactive platform for customers to make enquiries, place orders, and engage with the brand. It served as a digital extension of the restaurant’s identity, allowing for seamless customer interaction.

Once the branding was complete, I presented the final designs to the client through a comprehensive brand design presentation. This presentation showcased how the branding elements, from the logo to the digital strategy, would come together to create a cohesive and impactful brand identity for Nasam Food Hub. The presentation helped Nasam’s team visualize the full application of their new brand identity.

After the successful implementation of the branding strategy, I gathered feedback from Nasam Food Hub, who shared their satisfaction with the process and outcome. According to the client, the new brand identity had a significant positive impact on their restaurant’s atmosphere and customer perception. The logo and visual elements truly captured the essence of their mission, and they felt confident that their refreshed brand would help attract more customers while fostering long-term loyalty.