Nasam FoodHub Branding

Nasam Food Hub, a restaurant offering authentic Ghanaian delicacies, partnered with me to build a distinctive and memorable brand identity. The goal was to create a visual identity that embodies the joy and satisfaction the restaurant delivers through its culinary experiences, making it a beloved destination for patrons seeking local flavors.

From the chosen concept, I illustrated the final logo design. The logo features a unique wordmark where “Nasam” is at the center with a smile-like visual made from a swing element at the bottom and a mark at the top. The swing signifies satisfaction and enjoyment, perfectly reflecting the joy that the restaurant’s customers experience when enjoying their meals. The typography used is clean, warm, and easy to read, reinforcing the inviting nature of the brand.

For the color palette, I selected warm, earthy tones that evoke a sense of tradition, grounded in Ghanaian culture. These colors are paired with modern accent tones to reflect the vibrant and contemporary feel of the restaurant. Typography was chosen to complement the logo’s design, using a mix of bold and friendly letterforms to ensure legibility and brand consistency across various touchpoints.

Once the branding was complete, I presented the final designs to the client through a comprehensive brand design presentation. This presentation showcased how the branding elements, from the logo to the digital strategy, would come together to create a cohesive and impactful brand identity for Nasam Food Hub. The presentation helped Nasam’s team visualize the full application of their new brand identity.

I also developed pattern designs inspired by the logo’s swing element and the concept of movement, reinforcing the theme of joy and satisfaction. These patterns were incorporated into various branding materials, including packaging, menus, and promotional items, to maintain a cohesive and visually appealing experience across all touchpoints.

As part of the branding project, I assisted in developing custom social media assets including covers, and templates. The platforms featured the new logo and brand colors, providing an interactive platform for customers to make enquiries, place orders, and engage with the brand. It served as a digital extension of the restaurant’s identity, allowing for seamless customer interaction.