I partnered with the Made in Africa Leadership Conference 2023 (MLC23) to create a compelling and cohesive event branding strategy. The goal was to develop a strong visual identity that reinforced MLC23’s reputation as a premier platform for leadership, innovation, and collaboration across Africa, ensuring a high-impact presence both online and offline.

I explored typography that embodies authority, innovation, and African identity. The selected fonts balanced professionalism with a modern, forward-thinking aesthetic, aligning with MLC23’s mission to drive leadership and growth on the continent.

I conceptualized logo elements that symbolize unity, leadership, and Africa’s economic progress. The sketches incorporated abstract shapes and patterns inspired by African heritage while maintaining a sleek and contemporary feel suitable for a global audience.

The final logo design was crafted to reflect MLC23’s role as a catalyst for innovation and leadership in Africa. The visual identity was designed to be adaptable across various platforms, from digital screens to large-format billboards, ensuring consistency and high visibility.

I developed a bold color palette inspired by African landscapes, symbolizing growth, resilience, and progress. The typography choices reinforced a sense of authority and clarity, making all branded materials easily readable while maintaining a sophisticated and professional look.

To enhance digital engagement, I created an animated version of the MLC23 logo. The motion design introduced smooth transitions that reflected the conference’s dynamic nature, making it suitable for social media, video content, and live event presentations.

African-inspired patterns were integrated into the branding elements, adding depth and cultural significance to the visual identity. These patterns appeared on banners, stage backdrops, and marketing materials, reinforcing the conference’s African-centric theme.

The branding extended to a visually engaging conference website, ensuring a seamless user experience for attendees. The site featured the event schedule, speaker profiles, and registration details while maintaining a strong and cohesive brand presence.

To maintain brand consistency across all platforms, I created a detailed design presentation outlining logo applications, color usage, typography guidelines, and best practices for digital and print media. This document served as a reference for all stakeholders involved in promoting and executing the event.

Following MLC23’s successful execution, I gathered feedback from the organizers, who praised the branding for its clarity, impact, and alignment with the conference’s vision. The strategic design approach contributed to a memorable and engaging experience for attendees, reinforcing MLC23’s status as a leading leadership conference in Africa.