Hot take: hair growth products don't have to look like medicine to work like it.
Most brands in this category go clinical white and blue, it reads safe, but it also reads like something you'd hide in a drawer, not something you'd want visible on your sink. For Maneup Labs, I went...
An icon mark built to hold up everywhere it will actually be seen, not just on a homepage or a pitch deck.
I test every mark at favicon size, profile picture crop, and app icon scale before it is ever finished. An icon mark that only works large is not finished.
Minimalistic design tends to age well. A clean interface built years ago often still looks reasonable today, while heavily styled ones from the same period usually do not.
It also creates debate. Some people see restraint and read it as confident. Others see the same screen and...