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I am excited to share the full case study of Orynto, a workflow automation platform built to help businesses connect their tools, automate repetitive work, and keep things moving.
The goal was to create a brand identity that could make a complex product feel simple, clear, and approachable.
The identity was built around the idea of connection, simplicity, and movement, reflecting how Orynto helps businesses bring different parts of their workflow together.
From the logo and visual identity to the supporting brand system, every element was designed to give Orynto a clear and consistent presence as it grows.
The project was wrapped with a clear brand system and guidelines to help keep the identity consistent across different touchpoints.
I like how you design the brand identity it feels powerful🔥🎉
Thanks so much! This project was a fun challenge to work on.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Rejected logo concepts exploring collaboration, shared expertise & working side by side
Most creative brands try to say everything at once.
More colour.
More shapes.
More visual noise.
But for this identity exploration, the idea was simpler:
Make creativity feel meaningful.
Introducing we/make, a bold, human-centred visual identity built around collaboration, growth, and purposeful making.
The mark is designed as a flexible expression of “we” and “make” coming together.
It represents:
• Ideas turning into action
• People creating together
• Growth through meaningful work
• A creative process that stays clear, warm, and confident
The visual system pairs a deep navy foundation with a fresh green accent, bringing together trust, focus, energy, and optimism.
Rounded typography and soft graphic elements keep the brand approachable, while the structured layouts give it a modern, professional feel.
From stationery and meeting-room signage to campaigns, billboards, and event spaces, the identity is built to work wherever creativity needs to show up.
Creative thinking. Meaningful making.
Would love to hear your thoughts on the visual direction.
What stands out to you first, the logo, colour palette, or overall brand feel?
#BrandIdentity #BrandDesign #CreativeDirection #VisualIdentity #GraphicDesign #LogoDesign
Great work it feels really minimalistic and professional great job ❤️❤️🔥🔥
ARTSEC is an art investment platform focused on making African contemporary and indigenous art more accessible to collectors and investors.
I developed a complete visual identity system for the brand, including the logo, colour palette, typography and usage guidelines.
The identity was designed to give ARTSEC a distinctive, consistent visual presence while reflecting its connection to African art and culture across print and digital applications.
Can't stop looking at this! 😍