I developed the creative direction and visuals for Callyskin's static ad campaign.
The process involved exploring product-focused compositions, writing short headlines and presenting the benefits of each skincare product in a clear and engaging way.
Each ad has a distinct layout while maintaining consistency across the campaign.
Blue on blue is a confident color story, Rosebeth. Keeping the product blue as the campaign constant across eight distinct layouts is smart brand discipline. Beautiful Callyskin work.
Thanks for sharing that, Rosebeth! Creating clear visual hierarchy and benefit breakdowns is so crucial for product awareness—and it really shines through in your case study. I focus heavily on Meta Ads and traffic conversion funnels. If you ever need a partner to scale these...
Tendee - Dating App UI UX Design
A mobile app UI design showcase focused on discovery, profiles, matching and conversation.
The visual challenge was to bring profile content, interest tags, primary actions and messaging into a consistent mobile experience. The design uses a soft lavender and coral palette, clear typography, rounded cards and recognizable navigation.
The selected mockup presents a profile discovery screen, detailed profile information, chat, onboarding and sign-in views. These screens demonstrate visual hierarchy, consistent interface styling and attention to mobile interactions.
Personal portfolio showcase. Project cost is an illustrative quote for comparable design work, not a past client payment. The date marks this showcase's preparation in October 2026; duration is an estimated production timeframe.
Was playing around with Rogie King's Noise & Texture plugin in Figma and thought it’d be fun to throw in a few excerpts from Sylvia Plath’s The Bell Jar.
One thing led to another, and I ended up with these experiments in typography and texture.
It got me thinking about how texture and typography can do more than just look interesting. They can help communicate the mood and meaning behind the words.
What do you think? Does the chaos add to the story, or get in the way of it?
For me the chaos works when it stays tied to the words, like the tangle looping around "One by One". On the dense excerpt layouts legibility starts to eat the story, so I'd keep the noise away from the lines you want read first.