Rosebeth Anyiam's Work | ContraWork by Rosebeth AnyiamRosebeth Anyiam
Strategic Branding | Logo Design
I am excited to share the full case study of Orynto, a workflow automation platform built to help businesses connect their tools, automate repetitive work, and keep things moving.
The goal was to create a brand identity that could make a complex product feel simple, clear, and approachable.
The identity was built around the idea of connection, simplicity, and movement, reflecting how Orynto helps businesses bring different parts of their workflow together.
From the logo and visual identity to the supporting brand system, every element was designed to give Orynto a clear and consistent presence as it grows.
The project was wrapped with a clear brand system and guidelines to help keep the identity consistent across different touchpoints. An icon mark built to hold up everywhere it will actually be seen, not just on a homepage or a pitch deck.
I test every mark at favicon size, profile picture crop, and app icon scale before it is ever finished. An icon mark that only works large is not finished.
If your brand is showing up broken in the small places, I would take a look. Send me a message.