Solenne is a mental health and wellness studio created to make support feel safe, calm, and approachable.
For the brand identity, I wanted the visuals to reflect that feeling from the first interaction.
The audience is coming to Solenne because they need support. I did not want the colours to feel loud or overwhelming, so I chose soft pink and blue tones that feel calm, warm, and welcoming.
The imagery follows the same direction. Soft and expressive visuals bring a human feeling to the brand and help communicate emotion without making everything feel too serious.
The goal was simple. Create a brand that feels like a place you can breathe.
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Most AI brands try to convince you they are intelligent.
So they use glowing gradients, futuristic graphics, and loud messaging.
I went in the opposite direction with this concept.
Verlyn is an AI verification platform. It does not replace AI. It quietly checks AI decisions before they reach customers.
That idea shaped every design decision.
The visual identity is intentionally simple. A clean wordmark. Plenty of white space. One accent color. No unnecessary effects.
The tone of voice follows the same principle.
No "revolutionizing AI."
No "unlocking the future."
Just clear, factual language.
"Every AI decision, reviewed before it matters."
A brand should not only reflect what a company does.
It should reflect how the company behaves.
For Verlyn, confidence comes from restraint, not noise.
What do you think? Does simplicity make a brand feel more trustworthy?
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I am working on Bund, a brand identity created for the relationship and connection space. The mark itself is built from two mirrored curls meeting in the center, representing two people coming together while still holding their own shape. I designed the full identity around this idea, using a palette of green, pink, and a warm yellow to keep the balance between softness and strength.
This set includes four slides that walk through the core parts of the identity. The first slide introduces the logo mark, the second slide shows the color palette in use and how each tone was chosen to support the brand meaning., and an app store preview showing the identity in use.
Available for sale as a complete package. Reach out if you want the full files or a custom version built around your own brand name.
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Corrently working on a brand identity project for an online kids toy store, built around one core question: what makes a parent trust a brand they've never heard of before, in the first three seconds?
Every color, shape, and type choice here started with research not aesthetics first. Playful without being chaotic, premium without feeling cold, warm enough to feel safe for a category where trust is everything.
Sharing the exploration and direction here as it develops. Open to new branding projects — DM if you're building something in this space.
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