Brand Identity for IWT

It’s Worth Talking (IWT) is an online business founded by Erum Ahsan Ali. She is a Digital Marketing and Communications Strategist in Pakistan and has been part of the industry for 6+ years, working with numerous top-of-the-line brands in Pakistan, UAE, Spain, Canada, Italy, and London to date. In addition, she is a qualified and vetted professional writer offering numerous products, such as winning Resumes, Cover Letters, LinkedIn Summaries, Brand Profiles, Media Kits, and much more.

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With so many businesses to buy from, IWT needed its branding done in a way that clicks and connects, which keeps the audience coming back for more of its content and services. I was tasked with the challenge of rebalancing the brand between its content creations and writing services in the industry.

IWT is exclusively focused on coaching, marketing, communications, strategies, and service-based blogs. They needed to modernize their brand with an identity that reflected this new, focused approach and would make them stand out from the rest. My ambition towards this project pushed me to think bigger through the use of iconography and functionality.

IWT needed a visual identity that could resonate well with the target audience. For that purpose, I designed a primary color palette focused on simplicity and a secondary color palette focused on bolder elements. The typeface stands on its own for subtle and practical impact.

IWT needed clear direction to start working toward its ambitious goal of helping followers from around the world. I designed and developed a cohesive identity that was bold, unique, and inspiring in its true essence. I also wrote key messages and an inspiring manifesto to synthesize what the company stands for.

Voice Persona

Key Messages

Copy Beats