Young Piper’s Club

EBM Peek Freans introduced a new initiative, the Young Piper’s Club, aimed at encouraging children to step away from screens, embrace adventure, and explore the world with curiosity, inspired by the spirit of the Pied Piper. I was tasked with designing and developing design world for this exciting new segment from the ground up.

| Contribution | Design Director, Design strategy, Copywriter, Key Visual Designs | | Agency | Leo Burnett Pakistan |

I designed this vibrant and joyful design system by merging the core pillars of YPC, Peek Freans’ visual identity, and a sense of fun. The result is a colorful design world that aligns with the brand’s objectives. This design language was then applied across various touchpoints, maintaining brand consistency through branding, social media, animation, merchandise, slides and beyond.