Reimagining Convex

This project centered on a comprehensive revitalization of the Convex brand. The core objective was two-fold: to execute a complete redesign of the brand’s visual identity and to fundamentally redefine the meaning of “Convex” through a compelling new communication statement.

The existing brand, while established, lacked a modern, resonant connection with its target audience. It was crucial to develop a visual language that not only reflected the brand’s core values but also projected a forward-thinking and dynamic image.

Convex sought a brand refresh, moving away from its existing aesthetic towards a more contemporary, minimalist, and futuristic visual identity. The core concept revolved around seamlessly integrating the company’s name and inherent meaning—referencing a curved or outward-bulging shape—with a design language that conveyed forward-thinking innovation. This was achieved through the deliberate use of intersecting vertical departments, symbolizing both structural strength and a dynamic progression towards the future. The result aimed to be a sleek, sophisticated visual representation that resonated with a modern audience and clearly communicated Convex’s commitment to cutting-edge solutions.

My strategic design process for the tech logo involved harmonizing innovative aesthetics with the brand’s inherent values. I spearheaded the development of a persuasive brand narrative, ensuring the logo and its accompanying communication were strategically positioned for maximum impact. The goal was to achieve a design that was not only conceptually clever and visually distinctive, but also succinct and highly appealing.

Tagline

Identity Design

Color and Type System

Graphic Elements

Art Direction

Digital Design

Rebranding or refreshing an existing brand requires a strategic and methodical process. I have been honed and proven over 10 years to ensure the dots strategically connect. For Oh My Films, my method helped cast a bold new purpose and led the brand to exciting, and unexpected positioning in the market with remarkable results.