Syed Ahsan Ali
Brand Identity | Presentation Design
New to Contra
Syed Ahsan is ready for their next project!
What goes around, comes Around.
Around didn't start with a business plan.
It started with a 12-year-old girl who simply loved baking.
Years later, that passion has grown into a brand built on consistency, craft, and countless batches of cookies.
I had the opportunity to lead the brand identity, communication, and overall brand ecosystem for Around, translating a personal story into a brand experience people can connect with.
The best brands aren't built on marketing gimmicks.
They're built on genuine stories and years of dedication.
And after tasting the cookies myself, I can say one thing: they're impossible to stop at just one.
Excited to see Around make its way into people's homes.
Role: Brand Strategy • Brand Identity • Communication Design
2
4
52
Satori. A journey of taste, balance, and inner calm.
When I started designing the brand identity for Satori, the objective wasn’t just to create a logo; it was to create a feeling.
A sense of pause. Of presence.
A reflection of how every flavor, every texture, every moment inside the space leads you toward a quiet kind of awareness.
The typography blends modern minimalism with Japanese architectural elegance. Inspired from the roof of Japanese architectures, balanced, intentional, and meditative in form.
The expanded alphabet “O” became more than a letter. It became a symbol of evolution, openness, continuity, and mindfulness.
Every design element, from the geometry to the spacing, was crafted to mirror Satori’s core philosophy: finding stillness in motion, and beauty in balance.
Satori isn’t just a restaurant. It’s a state of being, designed to awaken more than just your palate.
1
70
Brand Identity for IWT
1
1
Young Piper’s Club
1
0
Oh My Film Branding Project
1
0
Reimagining Convex
1
0