What goes around, comes Around. Around
Syed Ahsan Ali
What goes around, comes Around.
Around didn't start with a business plan.
It started with a 12-year-old girl who simply loved baking.
Years later, that passion has grown into a brand built on consistency, craft, and countless batches of cookies.
I had the opportunity to lead the brand identity, communication, and overall brand ecosystem for Around, translating a personal story into a brand experience people can connect with.
The best brands aren't built on marketing gimmicks.
They're built on genuine stories and years of dedication.
And after tasting the cookies myself, I can say one thing: they're impossible to stop at just one.
Excited to see Around make its way into people's homes.
Role: Brand Strategy • Brand Identity • Communication Design
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Posted Jul 3, 2026
What goes around, comes Around. Around didn't start with a business plan. It started with a 12-year-old girl who simply loved baking. Years later, that passi...
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