Oh My Film Branding Project

Oh My Film is a full-service production company specializing in capturing images that are truthful, beautiful, unobtrusive, and often infused with a touch of personality. It is one of the most contemporary and popular studios for professional photography, videography, films, and documentaries in Karachi, Pakistan. I was thrilled to have been provided the opportunity to brand them and mark their digital presence in the industry.

Showreel.- omf from syed ahsan ali on Vimeo

The right branding can make one an authority in the industry.

I believe the right branding tells the story of who you are and what you do on the first view. I moved them away from an undifferentiated brand to a modern brand that is unique in its identity and as such gives voice to the vision, reveal a stronger position in the market, and set the foundation for success.

The concept worked like a match made in heaven.

Innovation is rapidly changing how people find solutions around the world. They can have this world their way – in the palm of their hand, through one click. Whatever they need, preferred photographers, videographers, editors, etc. in this case, they can have a whole world of choices at their service. Oh My Films needed to demonstrate they are the go-to team in the industry for all such needs. That is why I elevated the brand by capturing its essence in an overarching cultural theme line: Let’s Make a Scene – a visual language for the brand that was shamelessly bold and direct. I designed the branding based on the concept of film reels through animation.

OMF web-21.mp4 from syed ahsan ali on Vimeo

The process was smooth; communication was clear and you came with some strong creative ideas. The end result is perfect. It’s just what we were looking for – bold, clear messaging and a strong visual representation of the company.

A simple and bold brand with an ambitious B2C invitation.

I mixed fresh and fun together to unite around meaning for the brand. I led the strategic effort on how to position the brand through story and narrative as such that the idea behind the communication becomes popular for its cleverness, distinctiveness, brevity, and likability.

Voice Persona

Key Messages

Copy Beats

Identity Design

Color and Type System

Graphic Elements

Art Direction

Digital Design

The bar raised high for the brand, online and offline.

Rebranding or refreshing an existing brand requires a strategic and methodical process. I have been honed and proven over 10 years to ensure the dots strategically connect. For Oh My Films, my method helped cast a bold new purpose and led the brand to exciting, and unexpected positioning in the market with remarkable results.